Desiree Rhule
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Junior Creative strategist
+
Visual Merchandiser
ABOUT ME.
ABOUT ME.
WELCOME TO MY PAGE!
Fresh from Towson University, my passion for Brand Marketing and Visual Merchandising has been the driving force behind everything I love. Crafting narratives through my work is where I thrive, and I am eager to channel these skills into the role of a junior Creative strategist.
One School
ONE SCHOOL
PORTFOLIO
PROGRAM
Creative Journey
After successfully graduating from the one School program, A 16 week art direction Program that allowed black creatives immerse themselves in the lives of what its like working in an ad agency. I was able to take on 10 creative briefs from some of the most beloved brands.
Here’s finally a taste of what I created!
Athletic Brewing CO.
one school brief application
Brief: Come up a Super Bowl Ad thats not a commerical and would make people want to buy non-alocholic beer
Idea: Athletic Brewing CO. Partners with Draft King to allow football fans to Bet with cans
how it works?
4. SCAN QR CODE ON THE CAN CAP
5. START BETTING!
3. OPEN YOUR DELICIOUS BREW!
1. Download Draft Kings app
2. Click “I BET, YOU BREW” BANNER
BURGER KING
Product Design
Brief: Come up with a new product that has an attaching grabbing headline
Idea: Bring college Happy Meals to College Campus’s
THE ALL-NIGHTER
Feeling hungry after hitting the books all day? Time to refuel before diving into that late-night study grind!
Waking up hungry with no breakfast from your one-night stand partner? Self-care mode activated! Treat yourself to a satisfying morning-after meal.
MORNING AFTER MEAL
Meal Includes:
-Food of your choice
-Plan B (Optional)
-cranberry Juice
Meal Includes:
-Food of your choice
-calculator (Optional)
-Red Bull
WNBA/Nike
EXperiential
Brief: Come Up with an experiential idea for Nike that encourages young girls to get into basketball
Idea: the Wnba creates a tournament specifically for young girls under 5'6 that don’t believe they can play basketball
As part of the tournament, WNBA players will engage in a scrimmage game AND ALSO TEACH THE GIRLS THAT SIGN-UP FOR THE TOURNMENT FUNDMENTAL BASKETBALL SKILLS.
Pedigree
Innovation
Brief: Come up with an innovative idea that helps dogs get adopted
Idea: Pedigree partners with Airbnb to create a dog adoption experience where people can stay with a dog as apart of there vacation.
While scrolling through, choosing the dog determines the airbnb you stay in.
AccuWeather
Data-Driven
Brief: Come up with a data-driven idea to get people to think accuweather as there go-to app
Idea: AccuWeather app is partnering with Uber to give users an option to select which car they would like to ride in during a certain weather condition
How to Use:
FRame 1: it will display where the AccuWeather valet will be present on the AccuWeather app
FRame 2: The AccuWeather Valet Homepage will be displayed where you then click learn More
FRame 3: the Accuweather valet will suggest which cars are best for the current weather condtion, which you can also select add on’s to be included in your Urber ride
Frame 3
Frame 2
Frame 1
Choose your ride for the day!
AccuWeather Valet x
Telfar
SOcial
Brief: come up with a social idea that will make Telfar the most talked about brand during NYFW
Idea: Telfar releases Graffiti tote bags for NYFW to challenge fashion brands that doesn’t perceive them as A fashionable brand
Telfar teams up with top influencers, having them showcase the Graffiti tote bag and add the hashtag #BagLash to their posts.
www.telfar.com
#Bag-Lash
#Bag-Lash
